karthikeyan.kumaran@freestar.io

We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below.  We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization [...]

Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach [...]

Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively leveraging this first party data can be a complex task. This is where identity solutions (ID) come into play and create efficiency. By providing a unified view of users across [...]

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