Tips & Tricks

We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below.  We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization [...]

In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and [...]

Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach [...]

Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content [...]

In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized.  But first, what’s an Identity graph solution? It denotes [...]

Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the same inventory simultaneously, which can result in increased revenue for publishers. The two primary header bidding technologies, server-side and client-side, differ in terms of where the auction takes place and how the bids [...]