Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry that you should know. Let’s get started! Accelerated Mobile Pages (AMP) is a project supported by Google to provide web publishers with a way to quickly serve web pages for mobile devices. There [...]
Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital [...]
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