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Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much of the time, this income is passive, making it that much more of an appealing venture. When we talk about ad monetization, we’re referring to generating revenue through what the ad [...]

In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and gain greater control over their ad inventory. By creating a more competitive environment, header bidding allows publishers to achieve higher CPMs (cost per thousand impressions) for their ad space while providing advertisers with [...]