Netline Communications Technologies, an Israel-based firm, develops and manufactures electronic countermeasures and spectrum dominance solutions, including advanced SIGINT, communication and counter-IED jamming, and cell phone detection systems for the global defense, enterprise, and homeland security markets. They engaged The SPECTRUM Group (TSG) to help them develop a strategy to penetrate the U.S. defense market, with a particular focus on U.S. Special Operations Command. TSG developed a market analysis and marketing plan, built around the SOCOM acquisition process, that enabled Netline to make strategic marketing decisions and implement them rapidly with TSG’s support.
International Electronics Firm Entering U.S. Defense Market
In Their Words
Our experience with The SPECTRUM Group was most valuable. The SPECTRUM executives assigned to work with us brought vast and relevant knowledge of the defense market, and particularly the relevant verticals, which ensured that we focused on the right targets for our product. Their expertise and relationships allowed us to accelerate getting our product demonstrated to a key player in the DoD, accelerating our market research and early penetration efforts.
ILAN FREEDMAN
VP, Business Development, Netline Corporation
International Firm Entering U.S. Defense Market
Netline, an Israel-headquartered signals and electronic systems company, needed help designing and implementing a market strategy to enter the U.S. special operations market and win business.
Market Analysis, Strategy Design, and Strategy Implementation
TSG’s relevant expertise and directly-relevant experience allowed us to quickly get up to speed on Netline’s products. TSG then used our deep understanding of U.S. military requirements, acquisition processes, and Congressional and defense budgets to conduct an accurate and thorough market analysis to better determine Netline’s U.S. market potential. We then built Netline a USSOCOM-focused marketing plan, and helped facilitate implementation at a much more rapid pace than Netline had thought was possible.
Strategic Decisions and Accelerated Implementation
TSG’s support, which included assisting Netline in gaining access to the SOCOM acquisition process and preparing Netline officials for presentations to key officials in the acquisition system, enabled the client to make accurate, strategic decisions for its marketing effort and implement them successfully at an accelerated pace.